Comments on: Avoid the Downward Quality Score Spiral http://certifiedknowledge.org/blog/avoid-the-downward-quality-score-spiral/ PPC Tools, Training, & Community Wed, 16 May 2012 14:00:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Is Google Changing Quality Score Rules Again? http://certifiedknowledge.org/blog/avoid-the-downward-quality-score-spiral/#comment-969 Is Google Changing Quality Score Rules Again? Mon, 06 Dec 2010 12:04:43 +0000 http://certifiedknowledge.org/?p=3486#comment-969 [...] features stop working as well until you finally receive the message that the ad is not being displayed due to low quality [...] [...] features stop working as well until you finally receive the message that the ad is not being displayed due to low quality [...]

]]> By: Tammy http://certifiedknowledge.org/blog/avoid-the-downward-quality-score-spiral/#comment-968 Tammy Mon, 28 Jun 2010 21:34:28 +0000 http://certifiedknowledge.org/?p=3486#comment-968 I'd like to add that when I change match types I get different quality scores as well. I’d like to add that when I change match types I get different quality scores as well.

]]> By: Tammy http://certifiedknowledge.org/blog/avoid-the-downward-quality-score-spiral/#comment-967 Tammy Mon, 28 Jun 2010 21:30:46 +0000 http://certifiedknowledge.org/?p=3486#comment-967 I've launched a new account that has tightly matched keywords, ads and landing page but I still get QS of 4-6. I'm in a tightly competitive industry and it's got me baffled. I don't get much traffic unless I pay extremely high CPC's, which i have bumped but that keeps going up each day as I raise bids. CTR are good when I get traffic so I'm at a loss of what to do next. I've been doing PPC for 5 years and haven't seen anything like this before. I called the reps last week and one of them said I shouldn't use all broad match keywords - is that true? I use negatives and most keywords are grouped with three phrases. Most adgroups have no more than 10 keywords that are closely knit together. Any thoughts? I’ve launched a new account that has tightly matched keywords, ads and landing page but I still get QS of 4-6. I’m in a tightly competitive industry and it’s got me baffled.

I don’t get much traffic unless I pay extremely high CPC’s, which i have bumped but that keeps going up each day as I raise bids. CTR are good when I get traffic so I’m at a loss of what to do next.

I’ve been doing PPC for 5 years and haven’t seen anything like this before. I called the reps last week and one of them said I shouldn’t use all broad match keywords – is that true? I use negatives and most keywords are grouped with three phrases.

Most adgroups have no more than 10 keywords that are closely knit together. Any thoughts?

]]> By: matze http://certifiedknowledge.org/blog/avoid-the-downward-quality-score-spiral/#comment-966 matze Sun, 30 May 2010 09:51:56 +0000 http://certifiedknowledge.org/?p=3486#comment-966 ok, thank you very much for the quick anwer. well, then I look forward to learning more on Advanced PPC Marketing by reading your blog in the future. Enjoy your Sunday, Matt ok, thank you very much for the quick anwer. well, then I look forward to learning more on Advanced PPC Marketing by reading your blog in the future.

Enjoy your Sunday, Matt

]]> By: Brad Geddes aka eWhisper http://certifiedknowledge.org/blog/avoid-the-downward-quality-score-spiral/#comment-965 Brad Geddes aka eWhisper Sun, 30 May 2010 09:36:01 +0000 http://certifiedknowledge.org/?p=3486#comment-965 Some of this comes comes from Google employees, other's Google's videos/FAQs, and other parts through experimentation. I've found a combination of all 3 leads to the overall most relevant answers. Some of this comes comes from Google employees, other’s Google’s videos/FAQs, and other parts through experimentation.

I’ve found a combination of all 3 leads to the overall most relevant answers.

]]> By: matze http://certifiedknowledge.org/blog/avoid-the-downward-quality-score-spiral/#comment-964 matze Sat, 29 May 2010 13:45:06 +0000 http://certifiedknowledge.org/?p=3486#comment-964 Hi, wow great. Yet another awesome article on the Quality Score from your side. Thanks :) What is particularly interesting to me is the fact that I didn't know that QS impacts your DKI & the several Ad Extensions. Is there an offical page from Google explaining this or did you gain those insights from Google stuff members? Cheers, Matt Hi,

wow great. Yet another awesome article on the Quality Score from your side. Thanks :)

What is particularly interesting to me is the fact that I didn’t know that QS impacts your DKI & the several Ad Extensions.

Is there an offical page from Google explaining this or did you gain those insights from Google stuff members?

Cheers, Matt

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