wijnandmeijer

About wijnandmeijer

Wijnand Meijer has been involved in online communication for more than 15 years. After starting out with web design in the late 1990's, PPC caught his attention in 2006 and he has been managing campaigns and advising advertisers ever since. Since joining iProspect in 2009, he has been consultant, team manager and currently works as senior strategist. His main focus is to continuously increase the quality and knowledge levels at the Dutch office. He’s also part of the iProspect Paid Search Global Product Team to improve the paid search offering internationally as well. Over the years, Wijnand has been featured in PPC Hero, Certified Knowledge and several leading Dutch blogs and has been voted #6 in The Top 25 Most Influential PPC Experts in 2015.
28 12, 2016

The Complete AdWords Audit Part 15: Audiences

By |December 28th, 2016|Google AdWords, PPC Marketing Blog|2 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy, Testing, the Lin-Rodnitzky Ratio, Google Shopping Campaigns, Bid Management and Landing Pages
 
I’m thinking more “audiences” […]

7 06, 2016

The Complete AdWords Audit Part 14: Landing Pages

By |June 7th, 2016|Google AdWords, PPC Marketing Blog|2 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy, Testing, the Lin-Rodnitzky Ratio, Google Shopping Campaigns and Bid Management
 
“If you look at […]

8 12, 2015

The Complete AdWords Audit Part 13: Bid Management

By |December 8th, 2015|Google AdWords, PPC Marketing Blog|4 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy, Testing, the Lin-Rodnitzky Ratio and Google Shopping Campaigns.
 
“Great bids can’t fix a lousy campaign”

Craig Danuloff
Whenever […]

14 04, 2015

The Complete AdWords Audit Part 12: Google Shopping Campaigns

By |April 14th, 2015|Google AdWords, PPC Marketing Blog|10 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy, Testing and the Lin-Rodnitzky Ratio.
 

If you’re retailer, Google Shopping is one of the […]

11 12, 2014

The Complete AdWords Audit Part 11: The Lin-Rodnitzky Ratio

By |December 11th, 2014|Google AdWords, PPC Marketing Blog|9 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy and Testing.
 

If I had just 1 minute to audit a PPC account, calculating […]

18 11, 2014

The Complete AdWords Audit Part 10: Testing

By |November 18th, 2014|Google AdWords, PPC Marketing Blog|0 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types and Ad Copy.
 “Always Be Testing”

Any serious online marketer

One of the greatest things in online marketing […]

29 07, 2014

The Complete AdWords Audit Part 9: Ad Copy

By |July 29th, 2014|Google AdWords, PPC Marketing Blog|3 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure and Keywords & Match Types.
 

My non-scientific field research tells me that there’s a 95% chance that you don’t spend […]

8 04, 2014

The Complete AdWords Audit Part 8: Keywords and Match Types

By |April 8th, 2014|Google AdWords, PPC Marketing Blog|9 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score and Account Structure.
 

Thinking about which keywords to add or exclude and which match types to use is something every paid search […]

13 03, 2014

The Complete AdWords Audit Part 7: Account Structure

By |March 13th, 2014|Google AdWords, PPC Marketing Blog|0 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights and Quality Score.
 

Account organization is one of the most time consuming, but also one of the most important things to get right in […]

13 02, 2014

The Complete AdWords Audit Part 6: Quality Score

By |February 13th, 2014|Google AdWords, PPC Marketing Blog|5 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions and Impression Share & Auction Insights.
 

Quality Score is probably the AdWords topic that has been written most about, with blog post titles varying from All Hail Quality Score […]