brad

About brad

Brad Geddes is the founder of CertifiedKnowledge.org, the author of Advanced Google AdWords, and the co-founder of AdAlysis. You can learn a lot more about Brad on his about me page.
3 05, 2016

This is the Last Chance to Register for the London Advanced AdWords Workshop

By |May 3rd, 2016|Conferences, PPC Marketing Blog|0 Comments

The Advanced AdWords Workshops are full day intensive learning events taught by Brad Geddes to ensure you are getting the most out of your AdWords accounts.

This will be our 10th year of hosting workshops, and each year we revamp the agenda based upon AdWords changes and user feedback.

We’ll be hosting a full day workshop […]

6 04, 2016

Join us for PPC Rockstars Tomorrow

By |April 6th, 2016|PPC Marketing Blog|0 Comments

PPC Rockstars is a great weekly podcast by David Szetela on anything and everything PPC related.

Tomorrow, Brad Geddes is going to be a guest on PPC Rockstars and chat about:

Quality Score (reverse engineering the various factors)
The right hand side rail changes
The death of phrase match and the rise of broad match
And a few other […]

31 03, 2016

Join Us for Upcoming AdWords Seminars in London or Seattle

By |March 31st, 2016|Conferences, PPC Marketing Blog|0 Comments

The Advanced AdWords Workshops are full day intensive learning events taught by Brad Geddes to ensure you are getting the most out of your AdWords accounts.

This will be our 10th year of hosting workshops, and each year we revamp the agenda based upon AdWords changes and user feedback.

We’ll be hosting one more workshop in […]

3 03, 2016

The Advanced AdWords Workshops Will be In Europe Twice in 2016

By |March 3rd, 2016|Conferences, PPC Marketing Blog|0 Comments

The Advanced AdWords Workshops are full day intensive learning events taught by Brad Geddes to ensure you are getting the most out of your AdWords accounts.

This will be our 10th year of hosting workshops, and each year we revamp the agenda based upon AdWords changes and user feedback.

 

We’ll also be hosting a few workshops […]

25 02, 2016

Learn How To Test Mobile & Desktop Ads Correctly

By |February 25th, 2016|PPC Marketing Blog|0 Comments

Last year, Mobile search surpassed desktop search in terms of total queries. The statements of  ‘next year is the year of the mobile device’ have passed. Mobile has arrived.

However, most account we view still treat mobile and desktop users the exact same. If there’s a variance, its because of a mobile landing page – […]

18 02, 2016

Is Phrase Match Dead?

By |February 18th, 2016|PPC Marketing Blog|4 Comments

As modified broad match continues its march to take over being the absolute best match type available; many accounts have ceased to use phrase match. While we still hear people spout the benefits of exact match, the match type that is in the largest decline is phrase match.

In many ways, this match type isn’t […]

16 02, 2016

This is the Last Chance to Register for the San Jose AdWords Workshop

By |February 16th, 2016|Conferences, PPC Marketing Blog|0 Comments

The Advanced AdWords Workshops are full day intensive learning events taught by Brad Geddes to ensure you are getting the most out of your AdWords accounts.

This will be our 10th year of hosting workshops, and each year we revamp the agenda based upon AdWords changes and user feedback.

The next workshop will be in San […]

9 02, 2016

3 KPIs You Can Use to Check Your AdWords Efficiency

By |February 9th, 2016|PPC Marketing Blog|0 Comments

This infographic is provided by AdWorld Experience. It’s a fantastic show held in Bologna, Italy. The next show is April 14-15, 2016. You can learn more about the show from their website.

4 02, 2016

The Most Common PPC Mistake that is Never Mentioned

By |February 4th, 2016|PPC Marketing Blog|4 Comments

The absolute most common PPC mistake is actually rarely talked about. It never makes the top 10 mistake lists; and it’s usually pointed out by someone else – in this case via Twitter.

A special thanks to Robert Brady & Sam Owen in reminding me to check these mistakes.

If you use one of the editors (AdWords […]

2 02, 2016

7 Great Uses for Broad Match (yes, really! broad match)

By |February 2nd, 2016|PPC Marketing Blog|2 Comments

Broad match keywords have a bad name, and rightfully so by performance marketers; however, there are times that using broad match is useful.

Please note, we’re not talking about modified broad match, which is often very useful to use – only broad match. If you’re wondering why we consider broad match so terrible, just consider […]