About brad

Brad Geddes is the founder of, the author of Advanced Google AdWords, and the co-founder of AdAlysis. You can learn a lot more about Brad on his about me page.
2 02, 2016

7 Great Uses for Broad Match (yes, really! broad match)

By |February 2nd, 2016|PPC Marketing Blog|2 Comments

Broad match keywords have a bad name, and rightfully so by performance marketers; however, there are times that using broad match is useful.

Please note, we’re not talking about modified broad match, which is often very useful to use – only broad match. If you’re wondering why we consider broad match so terrible, just consider […]

26 01, 2016

Join Us for a Look at 2016 PPC Predictions

By |January 26th, 2016|PPC Marketing Blog|0 Comments

It’s 2016: Are you thinking about what the year is going to bring to PPC?

I’m doing a webinar on Thursday (January 28) with two of the industry’s best about what’s coming to PPC, some big recent changes, and we’re going to look into the future of paid search.

You will hear from Marc Poirier, the […]

20 01, 2016

Should You Use Exact Match Keywords?

By |January 20th, 2016|PPC Marketing Blog|2 Comments

I recently saw a discussion on how match types are dead and how you should only use modified broad match. As exact match shows for variants, you don’t really control your search queries; therefore, only use modified broad match. At least that was the argument.
Initially I dismissed this discussion until I saw one […]

6 11, 2015

Don’t Fall for this Bad Advice! The Worst Quality Score Advice We’ve Heard

By |November 6th, 2015|PPC Marketing Blog|4 Comments

Last year I was at a conference and a speaker go up and said; I’m slightly paraphrasing:
Did you know that an ad group name can be 255 characters long? (I didn’t actually know this ). Google makes it that long so you can write descriptive ad group names to tell them what your ad […]

2 11, 2015

Free Webinar: Improve Your Landing Page Conversion Rates Through Ad Testing

By |November 2nd, 2015|PPC Marketing Blog|0 Comments

Did you realize that your PPC ads don’t bring in conversions?

Your PPC ads ensure that you are brining the correct type of traffic to your landing page that your website can then convert.

As your PPC ads help to qualify the traffic and are highly measurable, you can use ad testing to help design […]

10 08, 2015

Catch Up With the Latest in PPC Thoughts on AMA

By |August 10th, 2015|PPC Marketing Blog|0 Comments

I recently did an ‘Ask Me Anything’ on Reddit.
We covered a lot of information from branding to tools to career development and lots of subjects in-between.
You can view the entire thread (and chime in) here: Brad Geddes AMA.
I hope you enjoy the thread – it took several hours to write everything to cover this […]

10 07, 2015

Join us for a Free Webinar on Writing & Testing Ads That Convert

By |July 10th, 2015|PPC Marketing Blog|0 Comments

On July 15th at 1pm EST; I’m doing a free webinar with Vertical Nerve on Writing & Testing Ads That Convert.

Vertical Nerve has two experts who are going to cover some interesting aspects of creating and testing ads, and I’ll cover some benefits, software, and more. If you’re serious about ad testing, this is […]

24 02, 2015

How to Work with Legal & Brand Management For Better Ad Testing

By |February 24th, 2015|PPC Marketing Blog|2 Comments

This post originally appeared on the adAlysis ad testing blog. 
Many marketers must submit all their ads to a legal and/or corporate branding team for approval before they are allowed to use them in a PPC account. These departments can often be bottlenecks to ad testing.

If you aren’t working well with legal and/or branding; then […]

10 02, 2015

How Ad Rotation Affects Your AdWords Ad Testing

By |February 10th, 2015|PPC Marketing Blog|0 Comments

This post originally appeared on the adAlysis ad testing blog.  
If you have multiple ads in an ad group; your ad rotation settings will determine how often each ad is displayed. Based upon how you are testing and your favorite metrics, you should consider the rotation setting you are using and how that affects your […]

5 02, 2015

Navigate the 2014 PPC Changes with Joe Kerschbaum

By |February 5th, 2015|PPC Marketing Blog|0 Comments

In 2014 there were a lot of changes in both AdWords and Bing. Some of these changes greatly affected PPC (such as close variants), others were fantastic new features (such as free call tracking and ad customizers), and and others were nice minor enhancements (such as affinity audiences) if you know that they exist.

To […]