We have three upcoming workshops around the world on AdWords.
I’m going to include information on the new Enhanced Campaigns so you can make your transitions easier and take advantage of some of the new features.
The basics of the agenda can be seen below; however, I try to leave a bit of ‘wiggle room’ for in-depth Q&A and/or to add a topic at the end of the day (favorites so far have been Remarketing, pivot tables, large scale organization, and team organization; and I’m sure these will get into Enhanced Campaigns).
The upcoming workshops will be:
- San Jose (with SMX West) on March 14th
- Sydney, Australia on April 5th
- Munich, Germany on April 8th
The Workshop Agenda
Comprehensive Keyword Research: The absolute center of every PPC campaign is keywords. Learn the effective methods to discover and research keywords. While keywords are the lifeblood of PPC, perfecting your match type’s usage while controlling your negative keywords can drastically increase your overall revenue.
Writing Compelling Ad Copy: You will learn how to sync your ad copy with both your keywords and buying cycle stages. Testing ad copy is essential to any AdWords account’s success. You will takeaway several ideas for ads to test by the time you leave the session.
Demystifying Quality Score: Quality Score has a larger effect on your account’s visibility than any other setting inside of AdWords. Quality Score can be a challenge to increase. Receive step-by-step instructions in how to prioritize Quality Score improvement, and what actions to take to increase your Quality Scores.
Increase your Reach Through the Google Display Network: Consumers spend about 5% of their time with the search network. The rest of their time is spent on content sites. Learn how to effectively reach users beyond search with contextual ads, placements, and enhanced campaigns.
Control Your Ad Display with Location Targeting:
Control Your Ad Display with Location Targeting:Do you think that geographic targeting isn’t relevant to a national business? Think again! Whether you are a brick and mortar local business, or a global e-commerce site, learn how geographically targeted campaigns can create additional connections with searchers.
Increase Your Landing Page Conversions: The first impression to a potential customer is the landing page. With only a few seconds to engage the buyer this may be more important in your conversion funnel than anything else. This section of the course will not only go into best practices and usability, but how to test landing pages in a simple and effective method.
Lunch will be included. The presentations will be available for download during and after the presentation. The WiFi should work (you can never make 100% guarantees when you don’t own the venue).
You can learn more about the conferences here:
SMX West in San Jose, March 14th:
SMX Australia in Sydney, April 5th
SMX Germany in Munich, April 8th
I’ll be around all 3 conferences for a few days, so if you’d like to chat during the week or after the workshop, please just let me know.
Hope to see you there.