AdWords Quality Score Ranges

5:17 am in Google AdWords, PPC Info, PPC Marketing Blog by brad

I’ve received a lot of feedback for extending Quality Score Week into a s second week. So here goes, let’s examine the quality score and minimum bid ranges.

Google now displays three quality scores within your AdWords account: Great, OK, Poor. Listed below is the minimum bid range for those displayed quality scores as well as the incremental prices for minimum bid ranges.

Below is the breakdown of those ranges.

Quality Score	Minimum Bid Range
Great	$0.01-$0.05
OK	$0.06-$0.30
Poor	$0.40 and up

I looked through several million keywords, and did not see minimum bids between 0.30 and 0.40 in either US dollars or Euros). It appears that there is a range of how minimum bids increase.

Minimum bid range	Incremental price
$0.01 – $0.10	by $0.01
$0.10 – $0.20	by $0.05
$0.30-$1.00	by $0.10
$1.00 +	by $1.00It seems the vast majority of bids in this range are: $1.00 $5.00 $10.00