The AdWords Editor was recently updated; and now shows this information:

• Quality Score
• First Page Bids
• Keyword opportunities now shows data by location
• The volume column in the keyword opportunities tab now shows last month’s data
• Full release notes

It’s now easy to sort by quality score within the editor to see where you should stop making bid changes and do some quality score optimization work.

I also like the fact you can see a 1-10 number for advertiser competition within the search-based keywords research tool in the editor.

Caution before updating

At present, the only way to see minimum bid information is the an older version of the editor. The reason that’s useful is that the higher the minimum bid (especially over $1) the more likely the landing page was at fault. You might want to export your account into an excel file so that you can see cases where you might want to update your landing page over work on ad copy to keyword to landing page relevancy work.