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	<title>Comments on: AdWords Display URLs</title>
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		<title>By: A/B Split Testing with AdWords &#187; certifiedknowledge.org</title>
		<link>http://certifiedknowledge.org/blog/adwords-display-urls/#comment-15</link>
		<dc:creator>A/B Split Testing with AdWords &#187; certifiedknowledge.org</dc:creator>
		<pubDate>Fri, 07 Jul 2006 02:24:08 +0000</pubDate>
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		<description>[...] If you think about an ad, you have 4 lines to work with. (Some consider it 3, depends on how you feel about the AdWords Display URL. Each line is both it&#8217;s own entity, and related to the whole ad - all at the same time. Each line must carry it&#8217;s own weight, and reinforce the message you&#8217;re trying to send via your ad. [...]</description>
		<content:encoded><![CDATA[<p>[...] If you think about an ad, you have 4 lines to work with. (Some consider it 3, depends on how you feel about the AdWords Display URL. Each line is both it&#8217;s own entity, and related to the whole ad &#8211; all at the same time. Each line must carry it&#8217;s own weight, and reinforce the message you&#8217;re trying to send via your ad. [...]</p>
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