Google’s new demographic targeting is for Site-Target only. I keep hearing that it’s better than MSN’s targeting and that’s it’s the new killer application. Please remember these items:

• MSN’s demographic targeting is for PPC
• MSN’s targeting includes passport data, user registration data, and additional channel based information. They own much of this information
• Google’s demographic targeting is based off of 3rd party data that anyone can buy (comScore).
• Google’s targeting is strictly for site-match (i.e. their CPM buy)

While it’s a great step towards where Google needs to go – it’s very different from MSN’s PPC. It’s more similar to Yahoo’s Marketing Services, which allows these options:

• Demographic Targeting
• Geographic Targeting
• Behavioral Targeting
• Time-of-Day / Time-of-Week
• Database Targeting (match multiple databases)
• Yahoo also has filtering options

I was hoping that one could edit a current site targeted campaign to add the new targeting options, but it’s not possible – one must create a new campaign from scratch.

Here’s a view of the major demographic options:

(Sorry for the screen shot looking a bit odd, based on Google’s layout, it was the easiest way to show the options.)

So, please don’t think of this as a comparison of MSN’s adCenter and Google
AdWords.

• They are very different.
• Act very differently.
• Reach people differently (banner vs search)
• They will convert differently.

Yes – it’s a good offer from Google AdWords.

No – it’s not an adCenter killer.

Like this article? Please share:

Other ways to share:

Subscribe to our Articles::

Follow Us:

Follow @Brad Geddes Follow @CK_org

Even more connection and subscription options.

---