by brad
AdWords Changes Roundup
7:38 am in Google AdWords, PPC Marketing Blog by brad
Google recently introduced a new report this week, the Geographic performance report. Combine this report with AdWords conversion tracker, Geographic targeting, and Google Analytics Map Overlay to determine where your most profitable visitors are coming from. From there you can create dedicated location targeted campaigns to target your most profitable visitors, or to make special offers for locations where you are not performing well.
AdWords has a new interface to see quickly view some content vs. search statistics. You should already be treating search vs content separately and optimizing content campaigns. This is just a quicker view into some statistics that you had access to via the reporting interface.
If you use AdWords Editor (and you should be); there is a new PDF available from Google about the editor.
I’ve been looking and searching in your blog but I couldn’t an answer to my questions on the keyword matching options.
Which matching option would you suggest I start with when creating a new account? I clearly understand the difference between the 3 (broad, phrase and exact)
Let say I’m targeting the word “Hotel Montreal” what happen if I set up an Ad group for that keyword using the three matching options, would I be competing against myself? Will the exact match be less expensive per click than the phrase match?
Let say a user does a search on Google with “hotel montreal” as the trigger Word and that I’m bidding on that word using broad match and my competitor is bidding on the same word using exact match. Considering all things (quality score, landing page, bid price) being equal will the one using the exact match get a better position?
Thank you in advance for helping me with this.
By the way excellent blog… You really do great job educating the world on PPC advertising. I have learned a lot since I started reading your blog.