The first two editions of Advanced Google AdWords have been so well received, that I decided to write another edition. These books are so long and incredibly time intensive to craft. They are as much a labor of love as they are marketing materials.
I don’t have a final page count yet; but estimates put it between 625 and 650 pages. As with the previous editions, the book is meant to be both an educational and a reference resource. The last chapter is all about ‘Step-by-Step’ and ‘How-Tos’ to build and manage accounts along with references to previous chapters and sections on how to do each point in depth if you need a quick refresher on that topic.
In the 3rd edition, the book is roughly 40% brand new from previous editions and 40% edited content to take into account new case studies or how Google has tweaked how a feature works in their system. Since the 2nd edition, Google has launched:
- Flexible targeting
- Advanced remarketing tactics
- Many changes to GDN, such as In-market buyers and affinity categories
- Bid modifiers
- Many new ad extensions
- Mobile preferred ad extensions
- Mobile preferred ads
- Ad rank formula changes
- Quality score factor changes
- Flexible bidding
- And a host of other features
Each one of these features (and many more) are included in the latest version of Advanced Google AdWords. Once again, Matt Van Wagner did the technical editing, and did a fantastic job. He tirelessly checks facts, opinions, and strategies to make sure only the absolute best information is included within Advanced Google AdWords.
The 3rd edition will ship on May 12, 2014 and is available for pre-order on Amazon.
You can click on the image to see a large image of the new cover.
I’m currently updating the book’s companion site, Advanced AdWords Book, which will contain more information about the book and additional bonuses.
I hope you enjoy the 3rd edition, as a reminder, it will ship on May 12, 2014 and is available for pre-order on Amazon.