My latest Search Engine Column is out, titled: “5 Ways To Track Phone Calls Generated From PPC Clicks”.

Understanding how many phone calls are generated from your PPC accounts is essential to making good marketing decisions. There are 5 main ways (6 if you could dynamic number writing as a method, see the article comments) to track phone numbers:

• Unique phone numbers
• Phone extensions
• Code identifiers
• Search engine tracking script
• Confidence factors

The article looks at the pros and cons of each method, and adds some tips for buying call tracking numbers.

Enjoy. 5 Ways To Track Phone Calls Generated From PPC Clicks