A couple common questions are:

• Do I need a search engine rep?
• What can the rep actually do for me?

Here’s a few (this list could be much longer) of the top reasons to use a search engine rep:

1. Give you a phone number so you can easily talk to a person at Google (adCenter & YSM are better at this than Google)
2. Help with troubleshooting day-to-day items that always seem to come out of nowhere
3. Share industry data with you
4. Explanations and assistance with new features
5. Getting trademarked keywords approved
6. Helping to remove infringing trademark ads
7. Handle billing issues
8. Assist with various invoicing options
9. Receive invites to beta programs
10. Expediting Ad approvals
11. Reclassifying your site as non-adult
12. Help in uploading large accounts
13. Account optimization
14. Ideas on improving quality score
15. Introductions to other product teams
16. Handle click fraud disputes
17. Advocate for your company with the quality control team
18. Advocate for your company in other special opportunities
19. Invites to special search engine events
20. Add you to various mailing lists.  For instance, Google has a lot of excellent newsletters that you have to be put on to receive; there is no open subscribe section – its really annoying).
21. Invites to Google Zeitgeist (the hardest invite to come by – good luck), Microsoft Search Summit, and other exclusive events