My latest Search Engine Land article is now published title:  Strike Keyword Gold By Writing A Simple Story.

Most keyword research is done upon existing words by using keyword tools. However, there are other ways to discover completely new keywords that involves creating use case scenarios for your products and services.

By either writing these cases or using your product teams use cases, you can find entirely new themes of keywords.

This technique will also let you discover the various types of keywords that exist:

• Explicit keywords: Directly describe a product
• Problems keywords: Describes the conditions a product solves
• Symptoms keywords: Describes a problem
• Product names and part numbers: An actual product name and/or part numbers

I hope you enjoy Strike Keyword Gold By Writing A Simple Story.

There have been very little videos produced for advertisers in the past couple weeks. The lack of video can easily be attributed to a few conferences that have been going on.

I’m a big fan of mobile. I think mobile will continue to grow, and we are seeing countries where the internet is primarily accessed via a phone and computers are either not used, or a secondary device.

The first video is from Matt Cutts answering the question: Should you have a mobile version of your site.

The second video below is from Eric Schmidt, and others from the Android team, speaking at the world conference on mobile and it’s future.

Remember, on some CMSs, it is easy to create a mobile version of your site.

New Videos from AtGoogleTalks

• Authors@Google: Harold Jaffe

New Videos from GoogleWebmasterHelp

• What are some effective techniques for building links?
• Are you on the Google PR team?
• Does conference attendance affect rankings?
• Should we create a mobile version of our site?

New Videos from SESConferenceExpo

• Twitter automation and the human experience at SES London 2010
• Advanced keyword tools and keyword management at SES London 2010
• Website management with Analytics SEO, debuting at SES London 2010
• Digital media and party politics at SES London 2010
• The social media tidal wave with Lisa Myers, Verve Search at SES London 2010

New Videos from GoogleTVAds

• ACM Vendor Demo

New Videos from YahooAdBuzz

• Carol Bartz on Science, Art and Scale
• Carol Bartz on transforming Yahoo!
• Carol Bartz on making ads that consumers love.

New Videos from Google

• Eric Schmidt at Mobile World Congress

New Videos from googletoolbarhelp

• Share websites with Google Toolbar

New Videos from GoogleChannelUK

• Getting British Business Online Launch

My latest Search Engine Land article is out titled: Post-Click Conversion Optimization For Long Sales Cycles.

In this article, I describe a low-tech approach to tracking clicks to conversions when your sales cycle is something like:

• Buy click to website
• User downloads whitepaper after giving you name & email address
• Those who download the whitepaper are sent an email invite to attend a product webinar (where you also collect phone number, company name, etc)
• Those who attend the webinar are then called by the sales force
• Sales force tries to sell the product

Few systems have a nice approach for tracking these disparate systems. However, you can use simple spreadsheets to build a conversion funnel so you can not only optimize each step of the conversion process, but you can see what a click is actually worth to your business.

I think it’s an excellent read not only those involved in long sales cycle, but for anyone who wants to think critically about merging data sets and how simple it can easily be. I hope you enjoy Post-Click Conversion Optimization For Long Sales Cycles.

Most of the new videos are fairly basic. If you are marketing to Canada, there are some decent videos from FastForward. In addition, as SES has a nice channel – I’m including all the new SES videos (as well as Pubcon). If there’s an SMX channel, please let me know and I’ll also add that one to the updates list.

The best marketing videos is one on analytics:

If you want to learn more about economics. Hal Varian (the chief economist for Google) did an interesting keynote at the American Economic Association titled:  Computer Mediated Transactions:

New Videos from AtGoogleTalks

• Authors@Google: Selly Thiam
• Authors@Google: Tom Corwin
• Women@Google: Eve Ensler
• Talks@Google: Fred Hertz
• Authors@Google: Bob Gilbreath
• Authors@Google: Jeff Wise
• Mick Flannery @Google Dublin
• Authors@Google: Bill Barnes
• Muscians@Google: Mumford and Sons
• Authors@Google: Chitra Divakaruni
• Authors@Google: Scotty McLennan

New Videos from GoogleWebmasterHelp

• How will Google search work with pages built with GWT?
• If I use multiple versions of a phrase, would it be seen as keyword spam?
• How can I add more than 1,000,000 URLs to a Sitemap?
• Can having dofollow comments on my blog affect its reputation?

New Videos from SESConferenceExpo

• Evaluating Internet marketing agencies with Topseos.com, exhibitor at SES London 2010
• Multilingual PPC campaigns with Jellyfish at SES London 2010
• PRWeb.com expands its UK services at SES London 2010
• Outsourcing services – Indus Net Technologies exhibits at SES London 2010
• SES London 2010 attendee testimonials
• Digital Media meets party politics with Kate Kaye, ClickZ at SES London 2010

New Videos from GoogleAdManager

• DFP Small Business Interface Upgrades

New Videos from SearchStories

• Winter Games

New Videos from FastForward

• How has the recession affected your marketing plans?
• Quels sont les 3 éléments clés auxquels les marketeurs canadiens doivent penser?
• What are some trends that you are seeing in Canadian marketing today?
• What are some key things Canadian government marketers should keep in mind right now?
• How is the relationship between traditional and digital marketing changing in Canada?
• How did digital marketing impact your Remembrance campaign?
• How have you used technology to motivate Canadians to get involved?

New Videos from GoogleStudents

• START video 1

New Videos from Google

• Hal Varian on "Computer Mediated Transactions" (AEA 2010)
• Google Earth for Android

New Videos from googleanalytics

• Episode #6 – Web Analytics TV With Avinash Kaushik and Nick Mihailovski

New Videos from GoogleChannelUK

• How to create your free website
• Get a Free Website from GetBusinessOnline.co.uk
• AdWords: Create your first campaign!

New Videos from GoogleBusiness

• Media Sandbox Data Visualizations
• Opportunities Tab – Keyword Ideas
• AdWords: Control your costs
• AdWords: Measure your success