I recently wrote an article for RSS Ray promoting the podcast I’ll be on later today called: Keyword Research & Refinement in 3 Easy Steps.

It’s looks a simplistic process for:

• Finding keywords
• Grouping keywords
• Refining keywords

While more advanced readers will want to user more tools and processes than outlined in this article; it’s an easy way to get started with your keyword research and refinement.

Full article on RSS Ray Blog: Keyword Research & Refinement in 3 Easy Steps.

I’m going to be on WS Radio’s Online Marketing with RSS Ray  on Wednesday (12/16/09) at 1:30 pm EST discuss advanced keyword research with Brian.

You can tune in live on Wednesday and listen to the show. There will also be an archived version that you can listed to at a later date.

RSS Ray is also known as Brian Offenberger when he’s not on the air.

Hope to see you there.

Most of the new videos this week are for developers. If you’re on the more technical side; take a look – there’s a lot of good stuff.

For advertisers, there are two key videos to watch this week.

The first is one of the new features Google Analytics just added – the ability to make notes inside your analytics account. Video here: Google Analytics Annotations.

On a global average, conversion rates do not average much by position; however, there are exceptions. Fred (one of my favorite people at Google) did a short video on how to find conversion rates by position in Google Analytics. Video here: AdWords Conversion Rate by Ad Position.

Here are the rest of the new videos for this week.

If you’ve ever wanted to learn about Wordstream (an interesting keyword tool with a free version to test out)  or wonder what is happening at SES Chicago this week; at the bottom of this post is an overview of Wordstream and the SES videos.

New Videos from GoogleBusiness

• AdWords Conversion Rate by Ad Position

New Videos from YahooAdBuzz

• Kids say the darndest things about…. Yahoo! Advertising

New Videos from AtGoogleTalks

• Authors@Google: Gregory Mone

New Videos from Google

• Real Time Search Event
• Eric Schmidt at Capitalism and the Future, held by LIVE from the NYPL & the Aspen Institute
• Eric Schmidt at the Michael Hammer Memorial Lecture
• Real Time Search
• Google Goggles
• We’re a Favorite Place on Google

New Videos from content network

• Direct Response Advertising with Google Content Network

New Videos from Google Channel UK

• AdWords: 3 steps to keyword success!
• Search based keyword tool

New Videos from Google Developers

• Campfire One: GWT 2.0 with Speed Tracer (pt. 5)
• Campfire One: GWT 2.0 with Speed Tracer (pt. 3)
• Campfire One: GWT 2.0 with Speed Tracer (pt. 6)
• Campfire One: GWT 2.0 with Speed Tracer (pt. 2)
• Campfire One: GWT 2.0 with Speed Tracer (pt. 4)
• Campfire One: GWT 2.0 with Speed Tracer (pt. 1)
• Rendering in WebKit
• Google Chrome Extensions: Identity, Signing and Auto Update
• Google Chrome Extensions: UI Design
• Google Chrome Extensions: Content Scripts and Isolated Worlds
• Google Chrome Extensions: Developing and Debugging
• Google Chrome Extensions: Extension Message Passing
• Google Chrome Extensions: Platform Design
• Google Chrome Extensions: Security
• Google Chrome Extensions: Publishing
• Painting in Chromium
• Overview of Google Web Toolkit 2.0
• Google Web Toolkit 2.0 New Features
• Speed Tracer Tutorial
• WebKit Layout Tests (in Chromium)
• The Chromium WebKit API

New Videos from Google Tech Talks

• Press Conference: Innovation and the Transformation of the Global Energy System
• Born to be Good: The Science of a Meaningful Life
• On Compressing the Textual Web

New Videos from Google analytics

• Google Analytics Annotations

New Videos from: [Eric Speaks]

• Eric Schmidt at Capitalism and the Future, held by LIVE from the NYPL & the Aspen Institute
• Eric Schmidt at the Michael Hammer Memorial Lecture

New Videos from: [Executive Talks]

• Eric Schmidt at Capitalism and the Future, held by LIVE from the NYPL & the Aspen Institute
• Eric Schmidt at the Michael Hammer Memorial Lecture

New Videos from SES Conference Expo

• Google holiday bonus analytics features at SES Chicago 2009
• Social affiliate marketing and analytics by Dan Siroker, co-founder, Spreadly, at SES Chicago 2009
• Searching for Santa at SES Chicago 2009
• How to do keyword research with Christine Churchill at SES Chicago 2009
• Future of Search and author of Search Patterns, Peter Morville at SES Chicago
• What would Google do, Jeff Jarvis, slams Rupert Murdoch over Google’s role at SES Chicago

New Videos from WordStream SEM

• WordStream Product Overview

My latest SEL article it out entitled 7 Incredibly Valuable But Underused Free Tools For PPC Marketers.

It takes a look at some new ways to use these tools:

1. Google Sets
2. Tilde search operator
3. Google Trends
4. Ad Preview Tool
5. adLabs Demographic Prediction
6. adLabs Detecting Online Commercial Intent
7. Site spidering with Google’s keyword tool

While many of these tools are not new – I discuss unique ways of using these tools to improve your PPC accounts.

Below are all the latest videos from Official Google & Yahoo channels.

This week we are going to feature a video non a non-official source because of a great piece of information it contains. It’s not uncommon for Google employees to make great videos that do not go through ‘official’ channels. Sometimes these videos stay, sometimes they are taken down, sometimes they reappear in official channels.

It’s hard to say what will happen with this one – but if you ever want your ads to show in GMail – this 3 minute video will make your life easier.

Special thanks to Shelley for finding and sharing this video.

New Videos from Google Business

• Conversion Optimizer: The next generation of AdWords bidding

New Videos from Yahoo Ad Buzz

• The Ad Network Chronicles
• Yahoo! 2009 Year in Review

New Videos from At Google Talks

• Innovators@Google: Rob Tod
• Authors@Google: Peter Seibel
• Authors@Google: Garrett Peck

New Videos from Google

• Personalized Search
• Breakthrough Learning in a Digital Age – Day 1 – Keynote – Geoff Canada
• Breakthrough Learning in a Digital Age – Closing Panel: Breakthrough Ideas to Drive Student Success
• Breakthrough Learning in a Digital Age – Session IV: Teachers for a Digital Age
• Breakthrough Learning in a Digital Age – Session III. New Learning Designs
• Breakthrough Learning in a Digital Age – Session II. Literacy 2.0
• Breakthrough Learning in a Digital Age – Session I. The Next Revolution in Learning

New Videos from Google Webmaster Help

• What do you predict will be the big changes to search in the next few years?
• What are some running gags at Google?

New Videos from Google Channel UK

• Street View – explore even more amazing locations
• Discover UNESCO World Heritage with Street View
• Gone Google campaign – Europe
• Gone Google campaign – UK building projection

New Videos from Google Developers

• Google Friend Connect adds features for Twitter users

New Videos from Google techtalks

• Innovation and the Transformation of the Global Energy System
• Nutrients for Better Mental Performance
• Your Brain at Work

New Videos from Google privacy

• Dashboard – Japanese

New Videos from Google AdManager

• Introduction à Google Optimiseur d’espace publicitaire.mp4