In an attempt to showcase all of the new videos that Google is creating to help you learn more about Google and their innovations, ere are the newest videos from Google.

The best videos for advertisers this week are:

• Web Analytics Q & A With Avinash Kaushik & Nick Mihailovski Part 2 (All who use analytics)
• Mobile [Ad]itude 8 with Meredith: A case study on Google Analytics for mobile apps (Good if you’re building mobile apps)
• Can a a few non-safe words prevent my site from appearing in SafeSearch results? (For SEOs)
• New AdWords Interface Overview (For AdWords users)
• Google Commerce Search (for eCommerce Sites)
• Local Business Center – Verify Your Listing (for Local Businesses)

New Videos from GoogleBusiness

• New AdWords Interface Overview
• Google Commerce Search

New Videos from AtGoogleTalks

• Authors@Google: Eugenie Harvey

New Videos from GoogleMobileBlog

• Mobile [Ad]itude 8 with Meredith: A case study on Google Analytics for mobile apps

New Videos from Google

• Local Business Center – Verify Your Listing
• Google Mobile App – search by voice on Nokia S60 smartphones

New Videos from GoogleWebmasterHelp

• Should I expect increased traffic if I optimize my images?
• Can I use "nofollow" in JavaScript?
• Gmail Labs
• Can a a few non-safe words prevent my site from appearing in SafeSearch results?

New Videos from GoogleDevelopers

• Google Friend Connect Overview

New Videos from googleprivacy

• Google Dashboard – Espanol
• Google Dashboard – German
• Google Dashboard – French
• Google Dashboard

New Videos from googleanalytics

• Web Analytics Q & A With Avinash Kaushik & Nick Mihailovski Part 2

Google announced that your can use their translator service to automatically translate an .aes (AdWords Editor File) into various languages.

Sounds nice?

I’m not so sure. The same words have different meanings in different languages and this scares me a little bit.

Andy Atkins-Krüger wrote a good piece at Search Engine Watch about translation a while ago that is worth reading again before you use the tool without a language specialist to edit the file before your keywords and ads go live. 

I spoke on the same panel as Andy at SES San Jose and he definitely knows his linguists.  Here’s a good comment from the piece for just English (and it gets crazier past English):

Why doesn’t translating keywords work? Because keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. As markers of someone’s intent when they search — they spring from local habits and behaviors that will vary from country to country — or even region to region.

Compare the U.S. and U.K. use of English — the same language. In the U.K., we’re in the habit of saying "holiday" when folks in the U.S. would say "vacation." For "football boots" Americans would say "soccer cleats" (Can someone please tell me what a "cleat" is? Because, as a sailor, I think that’s somewhere you fix a rope to stop it slipping). And as for baseball, well that’s just not cricket.

Here’s the full article on translation.

Consumers have already started shopping for Christmas gifts. Do you have your promotions, coupons, sales, etc already planned out for the next two months?

Google did a good webinar that includes some nice data, insights, and tips into shopping behavior that you can see here (if you read this blog via newsletter, you may have to click to the website to see the video):

Good Articles on Tips for Optimizing Your Holiday Season

• adCenter Community Tutorial: Using Microsoft Advertising Intelligence’s Keyword Wizard for Holiday Keyword Expansions
• Get Elastic Blog: After the Shipping Deadline: Holiday Merchandising Tips
  • 13 Ways to Categorize Gifts in Holiday Emails
• Search Engine Land: PPC Bid Management Tips For The Holiday Season
  • Five Search Marketing Tips For The Holidays
• YSM Blog: Top holiday shopping days
• Google Retail Blog: Shopping Early. Shopping Late.
  • Holiday Retail Categories
• eFrontier Blog: ‘Twas The Quarter Before Christmas
• Grokdotcom: Let Them Build Before They Buy
  • Keep Them In the Cart this Christmas
• Search Engine Watch: PriceGrabber’s Holiday Consumer Spending Forecast: How Full or Empty is Your Glass?
• PPC Hero: Generate Extra Revenue this Holiday Season with These 5 PPC Tips

Still want more?

Here’s another good video in the form of an on-demand webinar from Search Marketing Now:  How to Succeed Online this Holiday Shopping Season: 5 Things You Can Do Today