• Is Free Shipping More Attractive Than A Dollar Discount? | Get Elastic
  (tags: ecommerce)

• Google I/O: New Advances In The Searchability of JavaScript and Flash, But Is It Enough?
  I'm surprised that Google is now crawling some JAVA links has not entered the PR sculpting debate as you could just code the links in java instead of using the nocrawl tag.
  (tags: SEO java)
• Google Loses “Backwards Compatibility” On Paid Link Blocking & PageRank Sculpting
  Another read about the page rank sculpting debate.
  (tags: SEO)
• SEOmoz | Google (Maybe) Changes How the PageRank Algorithm Handles Nofollow
  I'm still not convinced on the page rank sculpting debates going on at SMX; but this is one of the articles to read and understand.
  (tags: SEO)

• 32 Tips To Make Online Customers Love You | Internet Marketing Strategy: Conversation Marketing
  (tags: ecommerce)
• AdWords Accounts Being Limited By Budget?
  (tags: adwords)
• Mobile Commerce Usability: Forms and Checkout | Get Elastic
  If you run an ecommerce site; you rally should follow the Get Elastic blog.
  (tags: ecommerce form+optimization)
• Cost Savings Message Proves Effective for Retailers
  (tags: ecommerce)
• Google Unveils LBC Dashboard « Screenwerk
  (tags: google+maps)
• Google giving small businesses local search data | Webware – CNET
  (tags: google+maps)
• Kelsey Group Blogs » Telmetrics: URLs in PYP Ads Increase Overall Leads
  Since launching a pilot program to test the use of unique URLs in print advertising campaigns in
  2008, Telmetrics measured consumer Web activity generated by more than 1,200 print Yellow Pages
  ads from November 2008 through April 2009. Each ad included both a unique URL and phone
  number. Telmetrics found:
  • On average, URL visits represented 44 percent of leads, while call traffic generated 56 percent
  of leads.
  • Tracking unique URL activity in addition to call measurement shows a 78 percent increase in
  the overall leads driven by print Yellow Pages.
  (tags: yellow+pages)

• Ding Dong? The Truth About the Life and “Death” of the Long Tail of PPC
  (tags: keyword+reserach)
• Revenue Allocation (Attribution) Models in ClickEquations | The ClickEquations Blog
  I think revenue allocation, attribution management, etc will stay as PPC management buzzwords for at least a year. They became buzzwords (after being whispered about for a long time) almost a year ago; but still don't receive quite the attention they deserve.
  (tags: ppc)
• Stressing About Your Google Analytics Ecommerce Variables? : The ROI Revolution Blog
  (tags: google+analytics)
• How To Broaden Your Exposure on the Google Content Network | The Adventures of PPC Hero
  (tags: adwords)

A few recent updates to the AdWords editor needed to be pulled and re-launched due to back-ups being lost, data corruption, and other issues.

The new update is now out (if you open the AdWords editor, it should give you a dialogue box to upgrade the editor); but be very careful.

After upgrading my editor, when I tried to open the file, I only received a ‘this program is no longer responding’ error from windows. I actually had two different versions of editor on my computer (which shouldn’t happen).  I tried for a while, but nothing worked. Eventually, I had to completely uninstall and re-install the program.

Luckily, the data was still saved on my computer and I didn’t lose notes like a previous update.

The latest editor has a few nice updates. My favorite one is being able to sort the data by multiple columns.

You can sort by any three columns that are in your current view. For instance, if you do not have quality score being displayed in the current view, you need to first display quality score and then you can sort by it.

This will help in creating priorities of what keywords, ad copy, etc to change within your account.