by brad
links for 2009-02-14
3:02 pm in PPC Marketing Blog by brad
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Nice script from David on adding keywords to landing pages.
You are browsing the archive for 2009 February.
by brad
links for 2009-02-12
12:18 pm in PPC Marketing Blog by brad
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I've been preaching not just testing landing pages, but testing goal funnels and assumptions of where to send the traffic (that was the entire topic of my Pubcon presentation this year).
I often see that the 'conventional wisdom' best landing page isn't true in some cases – why you test; and one of my posts here: http://certifiedknowledge.org/blog/landing-page-testing-are-you-sending-traffic-to-the-correct-page/
Here's a quick fast read that also look at that importance.
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Nice post. There's an excellent graphic of a person's search process, keyword refinement, and different sites visited throughout their buying cycle.
by brad
by brad
You don’t make Google money. Google does not make you money. Are you forgetting someone?
2:09 pm in PPC Marketing Blog by brad
Someone goes to a search engine looking for the answer to a question.
You display an ad on that page.
The searcher looks at your ad and finds it relevant.
The searcher clicks your ad. You pay Google.
However, you only paid because someone clicked. You set a budget and were willing to pay for a click. The searcher caused you to pay Google. The searcher made Google money.
The searcher arrives at your website.
The searcher thinks your product can answer their question.
The searcher buys from your site.
Google did not make you money. Google sent the person to your site who eventually paid you. However, Google did not write you a check.
The searcher made you money.
Who do you need to please?
- Your CEO
- Your marketing department
- The searcher
No matter if I was a search engine or an advertiser, I’d made the same choice every time.
#4 – the searcher.
by brad
The AdWords Seminars are Going to Portland
9:25 am in Speaking Events by brad
The AdWords Seminar for Success series is stopping in Portland, Oregon.
When: March 12th & 13th (Thursday & Friday)
Where: Hilton Portland & Executive Tower
921 SW 6th Avenue
Portland, OR 97204
The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.
Feel free to contact us if you have any questions.
Before you read the new curriculum, don’t forget the fun goodies you also get for attending:
- $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
- 2 USB Thumb Drives with Presentation Materials (1 for each day)
- Other Google Goodies
| AdWords Seminar 301: Advanced Account Optimization | |
| Morning Session | Afternoon Session |
Psychology of SearchBest Practices for PPC Success
Advanced Optimization Techniques
Open Q&A |
Quality Score Demystified
Beyond Text – Multimedia Ads
Content Network Deep Dive
Advanced Geographic Targeting
AdWords Editor: Quick and Easy Account Changes
Google Analytics Implementation Open Q&A |
| **Bonus Presentation: Marketing in a Down Economy | |
“I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments.
Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.”
Chris Lude
Denver-PPC.com
Curriculum Day 2
| AdWords Seminar 302: Advanced Conversion Optimization | |
| Morning Session | Afternoon Session |
Setting Profitable Business Goals Putting Your Ad Dollars to Work
Learn How to Track Conversions
Exploring ROI and Profit
Effective Bidding Strategies
My Client Center Successful Account Organization
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Find Effective Messages through Split Testing
Be More Productive Using AdWords Reports
Google Analytics Reporting
Click Quality and Reporting Even More Tools for Effective Research
Resources Open Q&A |
| **Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time | |
by brad
links for 2009-02-07
3:01 pm in PPC Marketing Blog by brad
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Nice update to the Google Grants program. If you're a nonprofit – you should be reading this article.
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Scientific Advertising is a book written long ago that contains some of the best principles about marketing. The best quote about this book comes from one of the best known ad guru's, David Ogilvy:
“Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.”
That's pretty nice praise. It's an easy read and a free download on the Clix marketing blog.
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Every year, I always forget the fact that perfume is a top Valentine's day category. Some insight from adCenter about Valentine's day advertising.
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Microsoft released some keywords and ads for the Real Estate industry today. Please do NOT just copy and paste these into your account. Some of the words may not apply to you, and others are quite broad. However, it's a great resource for jump starting your brain storming for new real estate keywords.
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I think this is more akin to banner ads than search (direct response) but worth reading if you do mobile advertising regardless.
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I'm a closet cyber-law junkie. Here's a top 10 countdown of 2008 cases.
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An eye tracking study from Google. However, please note that none of the searches are overly commercial in nature (no top position ads). In almost all G heatmap studies, they only show mostly information searches. Interesting data, but don't assume your ad will not get nice visibility for more commercial based searches.
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If you want to use multiple GMail accounts in one interface, here's the instructions.
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Why it's worth playing with colors on your landing pages.
by brad
New Google YouTube Videos
3:08 pm in Google AdWords, PPC Marketing Blog by brad
I’ve recently created a YouTube Channel which is just a subscription to all Google created videos.
You can find the channel at YouTube.com/eWhisper.
Below are the new videos that pertain to Google Analytics and Google AdWords.
New Videos from Google analytics
New Videos from Google Business
by brad
by brad
by brad
links for 2009-02-04
3:03 pm in PPC Marketing Blog by brad
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I love this.
PPC = Pay Per Click Marketing
SEO = Search Engine Optimization
Local SEO = Many things, but one is business listings in search results
Video SEO = Optimizing for video engines, but videos in search results
Image SEO = Optimizing for image engines and images in search results
Other 'SEO" – products, or other universal listings. Each could be broken down.
Universal SEO = all the fun stuff that occurs in the universal box
SEM = Search Engine Marketing OR All of the Above. If it appears on a search page, SEM covers it. -
I love negative keywords. If you aren't spending time researching them – you're wasting money.
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Never lose sight of new ways to engage your existing customers.
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How to track segments in GA
