I’m giving a two hour seminar at SuperZoo, a vertical trade show for the pet industry, on introducing your business to the web.

SuperZoo is taking place September 18th-20th in Las Vegas; at the Vegas convention center. If you are in the pet industry; a distributor of food or products, a retail store, a pet store, kennel, animal hospital, or anything else in the pet industry, this is a free three day conference to meet, network, and see exhibitors across your vertical.

The seminar agenda is straightforward:

• Why your business should be online
• Best practices for creating websites
• Overview of search
• An intro to search engine advertising (PPC)
• An intro into ranking in the search engines (SEO)
• How to get your business information into local search properties
• How to measure the effectiveness of your website
• Case studies

Seminar: Grow Your Business with an Online Presence

When: Thursday, September 20th from 9:00 a.m. to 11:00 a.m.

Where: Conference Room Upper Level Convention Center

Summary: Today’s advertising landscape is changing so quickly, business owners and marketers are rapidly being forced to come to terms with the impact of online media. However, in the ever-changing interactive world many companies don’t know where to start when positioning their company in front of online customers. In this session you will learn what search marketing is and why it is important to your business, the steps necessary to create an online presence, how to drive traffic to your website, and optimizing your online marketing campaigns to obtain superior results.

Hope to see you there.

Yesterday, I wrote about how LBAs were coming to Google Map mashups.

Then Pamela from Google clarified some of the information for Google mashup authors in a Google Groups Post. If you are using Google maps, you should read her post about how to monetize your mashup page.

In addition, the maps API doc for ads is here.

What is still unknown, is how these ads are being syndicated.

Are they part of the content network? The search network? Can one have LBAs on a maps page only, but not have them syndicated on the general content network?

I’ve seen lots of info for developers, but none for advertisers.

Google is usually slow with cross-product integration. I recently mentioned, while speaking at Google a couple weeks ago, that I was surprised that with Google docs adoption being one of their key focus areas, advertisers couldn’t save reports to Google docs.

It didn’t take long for Google to implement this feature (which makes me think they were already working on it) as they recently announced AdWords advertisers will have the ability to save Google reports to their Google docs accounts.

These third-party websites use the Google Maps API, which allows them to embed customizable Google Maps within their site. Google technology will only display your clients’ ads when they’re related to the surrounding content of the webpage. As with all content targeted ads, your clients pay only when someone clicks through to the website.

From a Google newsletter.

It’s not clear if you have Local Business Ads if you will choose to syndicate these ads to Google mashups, or if they will be syndicated if that campaign has the ‘content network’ turned on.

It is clear that Google is pushing LBAs and trying to find more inventory for them (which I applaud), such as showing LBAs on Google Earth.

I hope that you can have the option to syndicate LBAs to maps mashup API sites without showing them on the general content network. That would give the advertisers more control, while receiving primarily local based inventory.