• Advertiser Requests on Invalid Clicks | shumans.com
  (tags: click+fraud)
• Google Librarian Central – Tools
  Lists of Google posters one can print.
  (tags: Google)
• Information for Public Sector Organizations
  Google’s public sector information
  (tags: google+info)

Blocking specific IP addresses has been a common request for advertisers. It’s mostly requested by companies who know their competitors IP addresses and wish to block those competitors from ever seeing those ads.

For more sophisticated advertisers, it can be used to block IP addresses that send a lot of traffic but don’t convert.

This isn’t as useful as Yahoo’s continent blocking option, where one can decide not to show ads on particular continents, however, it’s a step in the right direction.

We are also going to be releasing the ability to prevent ads from showing to specified IP addresses (see #4) in the next month.

Source: Shumans.com. It’s also a good read on where Google stands on the Click Quality Council requests.

• http://www.startadcenter.com/webinar/newui/Presentation_Files/index.html
  Webinar about the April 07 changes to adCenter
  (tags: adCenter)
• Less Than 5% Click Fraud Makes You “Virtually Free”
  Good article by Danny Sullivan about click fraud measurements.
  (tags: click+fraud)
• Download details: 2007 Office System Tool: Outlook HTML and CSS Validator
  The Microsoft Office Outlook 2007 HTML and CSS Validator helps you check for valid/supported HTML before you send HTML-based e-mail.
  (tags: email+marketing)

When:
Dallas, TX – Tuesday June 12th, 2007

Where:
Radisson Hotel Dallas Love Field
1241 West Mockingbird Lane
Dallas, TX 75247
Phone 214.630.7000
Driving Directions

Times:
Registration: 7:30 – 8:00 AM
Morning Session: 8:00 – 12:00 PM
Lunch Break: 12:00 – 1:00 PM
Afternoon Session: 1:00 – 5:00 PM

Breakfast and Refreshments Served

Agenda:

Morning:

• The Search Process
• Best Practices
• Keywords
  • Generating Keywords
  • Creating Keyword Lists
  • Match Type
• Negative Keywords
• AdWords Keyword Tool
• Effective Search Ads
• Landing Pages
• Optimizing AdWords Accounts
  • Optimizing For Traffic
  • Optimizing For Conversions
  • Optimizing For Quality Score
  • Optimizing For the Content Network
• Conversion Tracking
• AdWords Tools
  • Traffic Estimator
  • Copy/Move Keywords/Ad Text
  • Advanced Search and Editing
  • Ad Diagnostic Tool
  • Disapproved Ads Tool
  • Change History
• Reporting Options

Afternoon:

• Advanced Ad Types
  • Local Business Ads
  • Image Ads
  • Video Ads
  • Mobile Ads
• IP Targeting & Geo Keywords
  • Local Targeting Options
• Advanced Ad Display
  • Ad Scheduling
  • Position Preference
  • Ad Serving
• Budget Settings
  • Ad Delivery
  • Bidding Options
• Calculate Your Maximum Bid
• AdWords Editor
• Google Analytics
• Split Testing
• Invalid Clicks
• My Client Center
• AdWords API
• Resources

Hope to see you there.

Information on Google’s website
Registration Page

We’re now taking the next step forward. On Thursday, April 26, 2007, the current adCenter site will be upgraded with these new features, including:

• Improved navigation. Easily go to any campaign or ad group in your account via our navigation enhancements.
• Bulk edit keyword settings. Quickly make updates to negative keywords, dynamic text and destination URLs for all of your keywords.
• Enhanced campaign imports. Import new campaigns or make updates to existing campaigns with our new, robust, import feature.
• Microsoft Excel download option. You can now download all of the adCenter data sets in an Excel format.
• Full text search. From any page, find campaigns, ad groups, keywords, and ads that contain all or part of a search query string by using our new full text search feature.
• And more! Watch our webinar to learn more about how to make the most of these new features.

Source: adCenter blog

• Promote your goals for success
• Utilize your product’s uniqueness
• Showcase the product’s benefit to consumers
• Display the product’s features
• Identifiy with the consumer
• Direct the consumer to take an action
• Connect aearch queries with your landing page

• Click Fraud: New Definition and Methodology to Assess Generic Traffic Quality – 21-Apr-07: Web Site Analytics article: contact Vincent Granville
  (tags: click+fraud)

Google, Microsoft, and Yahoo have bots that belong to their contextual ad programs.

These bots spider web pages to understand what the page is about so they can match appropriate advertising.

If any publishers are blocking these bots they will keep themselves from having the proper (or in some cases, any) ads show on their website.

Block these bots (if you’re showing contextual ads on your site) and you will lose money.

The useragents not to block:

Mediapartners-Google
MSNPTC
YahooYSMcm

I’ll be speaking at SMX in Seattle on June 5th.

The session is:

Pump Up Your Paid Search!
In this session, tips and techniques designed to help pros get even more out of their paid search campaigns.

The session is going to be about advanced PPC topics. We’re looking for topics that even advanced search marketers are seeking additional information.

If you have ideas you’d like to submit for consideration, please let me know.

Related Information:

• Why you should attend SMX.
• SMX Agenda
• SMX Registration

Hope to see you there.

When:
Las Vegas, NV – Thursday May 24th, 2007

Where:
The Westin Casuarina Las Vegas Hotel, Casino & Spa
160 East Flamingo Road
Las Vegas, Nevada 89109
Phone 702.836.5900
Driving Directions

Times:
Registration: 7:30 – 8:00 AM
Morning Session: 8:00 – 12:00 PM
Lunch Break: 12:00 – 1:00 PM
Afternoon Session: 1:00 – 5:00 PM

Breakfast and Refreshments Served

Agenda:

Morning:

• The Search Process
• Best Practices
• Keywords
  • Generating Keywords
  • Creating Keyword Lists
  • Match Type
• Negative Keywords
• AdWords Keyword Tool
• Effective Search Ads
• Landing Pages
• Optimizing AdWords Accounts
  • Optimizing For Traffic
  • Optimizing For Conversions
  • Optimizing For Quality Score
  • Optimizing For the Content Network
• Conversion Tracking
• AdWords Tools
  • Traffic Estimator
  • Copy/Move Keywords/Ad Text
  • Advanced Search and Editing
  • Ad Diagnostic Tool
  • Disapproved Ads Tool
  • Change History
• Reporting Options

Afternoon:

• Advanced Ad Types
  • Local Business Ads
  • Image Ads
  • Video Ads
  • Mobile Ads
• IP Targeting & Geo Keywords
  • Local Targeting Options
• Advanced Ad Display
  • Ad Scheduling
  • Position Preference
  • Ad Serving
• Budget Settings
  • Ad Delivery
  • Bidding Options
• Calculate Your Maximum Bid
• AdWords Editor
• Google Analytics
• Split Testing
• Invalid Clicks
• My Client Center
• AdWords API
• Resources

Hope to see you there.

Information on Google’s website
Registration Page