The statistics:

? According to Nielsen/Net Ratings, one out of every three Americans uses a search engine. (Approximately 97 million people)
? 81% of online consumers find websites through the use of a search engine, Forrester Research, Inc.
? According to IMT Strategies, search engines create more visibility for web sites than all advertising combined.
? A new website will not necessarily be found by the search engines, and when it is found, often it is not indexed for months. Pay Per Click advertising brings immediate visibility to a website.
? A study conducted by NDP Group concludes that search engine advertising outscores banner and tile advertisements by 2 to 1.
? 57% of all internet users search the web every day, Statistical Research, Inc.
? According to IMT Strategies, search engines create more visibility for web sites than all advertising combined.
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The internet visibility gained through Overture pay per click search partners is the number one reason to use Overture.
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Overture has announced they are going to a Google-like distribution feature of matching content to PPC listings.

One of the top complaints from advertisers is the lack of distribution, and the willingness to pay for more. Content match enables any website to suddenly show PPC listings. The listings will be based off of site content, so the technology which matches websites to PPC listings is crucial for advertisers to receive good traffic from these sources.

Press Release