by brad
13 Sites to Jumpstart Your Keyword Research
9:19 am in PPC Info, PPC Marketing Blog by brad
I recently wrote about the simplest way to jumpstart your keyword research. First, read that post. Secondly, come back and use these sites to examine the results.
- Your site
- Your top competitors site
- Thesaurus.com
- Ask.com
- The DMOZ page for your category
- The Yahoo Directory page for your category
- If you’re a location based business, try the local.com search results for your keywords
- Is the number one page/site in the organic results related to your keywords?
- If yes, spider for keywords
- If no, spider for negative keywords
- Google News or Yahoo News. Do a search for your keyword first (this one might not be around forever. Google doesn’t normally let their results get spidered)
- The top authority magazine’s or newspaper site in your industry.
- The sites where you get your news about your industry
- Any sites you regularly watch for information about your industry
- If it’s one of your industry resources, spider it for new keywords
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I add to the list Amazon.com. Look at the best buys and top 10 or 100 list. I will also check ebay.com and look for the hottest items sold. I also review my spam email box. I look at the subject line… which keywords are they targeting to make us/you open their emails. Look at what these bulk spammers are repeatedly sending you emails on… e.g., debt consolidation; is a topic that I am seeing at a much greater rate than before…
BTW, thanks for the post, it is not the run of the mill items that we see everywhere. Once again, thanks and very refreshing!
Good ideas, also consider google trends.
MSN also has a nice set of research tools and a common misspelling tool in thier ad labs collection. Great list .. I’ll def. be incorporating a few of these into the mix!
I love Microsoft adLabs. If that’s not part of your research arsenal – spend some time there today.