PPC Marketing Blog

4 02, 2016

The Most Common PPC Mistake that is Never Mentioned

By |February 4th, 2016|PPC Marketing Blog|3 Comments

The absolute most common PPC mistake is actually rarely talked about. It never makes the top 10 mistake lists; and it’s usually pointed out by someone else – in this case via Twitter.

A special thanks to Robert Brady & Sam Owen in reminding me to check these mistakes.

If you use one of the editors (AdWords […]

2 02, 2016

7 Great Uses for Broad Match (yes, really! broad match)

By |February 2nd, 2016|PPC Marketing Blog|2 Comments

Broad match keywords have a bad name, and rightfully so by performance marketers; however, there are times that using broad match is useful.

Please note, we’re not talking about modified broad match, which is often very useful to use – only broad match. If you’re wondering why we consider broad match so terrible, just consider […]

28 01, 2016

The First AdWords Workshop of 2016 Will be in San Jose on February 29th

By |January 28th, 2016|Conferences, PPC Marketing Blog|0 Comments

The Advanced AdWords Workshops are full day intensive learning events taught by Brad Geddes to ensure you are getting the most out of your AdWords accounts.

This will be our 10th year of hosting workshops, and each year we revamp the agenda based upon AdWords changes and user feedback.

The next workshop will be in San […]

26 01, 2016

Join Us for a Look at 2016 PPC Predictions

By |January 26th, 2016|PPC Marketing Blog|0 Comments

It’s 2016: Are you thinking about what the year is going to bring to PPC?

I’m doing a webinar on Thursday (January 28) with two of the industry’s best about what’s coming to PPC, some big recent changes, and we’re going to look into the future of paid search.

You will hear from Marc Poirier, the […]

20 01, 2016

Should You Use Exact Match Keywords?

By |January 20th, 2016|PPC Marketing Blog|1 Comment

I recently saw a discussion on how match types are dead and how you should only use modified broad match. As exact match shows for variants, you don’t really control your search queries; therefore, only use modified broad match. At least that was the argument.
Initially I dismissed this discussion until I saw one […]

7 01, 2016

The 2016 Advanced AdWords Workshop Agenda & Schedule is Now Out

By |January 7th, 2016|Conferences, PPC Marketing Blog|0 Comments

The Advanced AdWords Workshops are full day intensive learning events taught by Brad Geddes to ensure you are getting the most out of your AdWords accounts.

This will be our 10th year of hosting workshops, and each year we revamp the agenda based upon AdWords changes and user feedback.

Here is when and where we’ll be […]

8 12, 2015

The Complete AdWords Audit Part 13: Bid Management

By |December 8th, 2015|Google AdWords, PPC Marketing Blog|4 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy, Testing, the Lin-Rodnitzky Ratio and Google Shopping Campaigns.
 
“Great bids can’t fix a lousy campaign”

Craig Danuloff
Whenever […]

6 11, 2015

Don’t Fall for this Bad Advice! The Worst Quality Score Advice We’ve Heard

By |November 6th, 2015|PPC Marketing Blog|4 Comments

Last year I was at a conference and a speaker go up and said; I’m slightly paraphrasing:
Did you know that an ad group name can be 255 characters long? (I didn’t actually know this ). Google makes it that long so you can write descriptive ad group names to tell them what your ad […]

4 11, 2015

This is the Last Opportunity to Attend an AdWords Workshop in 2015

By |November 4th, 2015|Conferences, PPC Marketing Blog|0 Comments

The last AdWords Workshop of 2015 will be November 17th in Las Vegas. If you’d like to brush up on your PPC skills and get ready for 2016, please join us for an exciting day of AdWords training.

November 17: Las Vegas

We sold out several events this year; so if you want to join us; […]

2 11, 2015

Free Webinar: Improve Your Landing Page Conversion Rates Through Ad Testing

By |November 2nd, 2015|PPC Marketing Blog|0 Comments

Did you realize that your PPC ads don’t bring in conversions?

Your PPC ads ensure that you are brining the correct type of traffic to your landing page that your website can then convert.

As your PPC ads help to qualify the traffic and are highly measurable, you can use ad testing to help design […]