PPC Marketing Blog

23 10, 2014

Learn How to Increase Your Personal Brand with Mel Carson

By |October 23rd, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

Mel and I did a Marketing Nirvana radio show two weeks ago on personal branding, where we:

Introduced personal branding
Covered how companies should think about personal brands
Talked about corporate measurement
And so forth…

On this show, we move past the corporate influence and dove into how to increase your personal brand; and cover such topics as:

Levels of […]

14 10, 2014

The AdWords Workshop Early Bird Pricing Ends Soon

By |October 14th, 2014|Conferences, PPC Marketing Blog|0 Comments

The early bird pricing discount for SMX Social in Las Vegas ends October 17th. This pricing also gives you a discount on attending the AdWords Workshop; so if you want to attend, save yourself some money by registering today.

There are two workshops left in 2014 (and the first 2015 one will most likely won’t […]

9 10, 2014

Learn About Personal Branding with Mel Carson

By |October 9th, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

Personal branding can help your reputation, your companies reputation, and can lead to a lot of positive gains such as new clients, larger salaries, and new opportunities.

It can be difficult to put together a plan for personal branding. You might need your companies buy-in, have them send you to conferences, and of course, there’s […]

30 09, 2014

The Last Two AdWords Workshops of 2014 are in Las Vegas and Milan, Italy

By |September 30th, 2014|Conferences, PPC Marketing Blog|0 Comments

There are only two AdWords Workshops left in 2014; and the first one in 2015 won’t occur until March. The two workshops will be in Vegas and Milan, Italy.
SMX Milan: AdWords Workshop:
When: November 12th, 2014
Where: MiCo – Milano Congressi, Milan, Italy
Details: Workshop Details
Please note: The workshop will be in English

SMX Social: AdWords Workshop:
When: November […]

25 09, 2014

Top Considerations for Creating & Managing International PPC Accounts

By |September 25th, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

Creating and managing international PPC accounts has a set of challenges not seen by accounts run within a country. These challenges can range from picking a home time zone for all your data to semi versus partial translation of ads and websites.

There are a lot of ways to tackle these challenges. For instance, […]

11 09, 2014

Everything You Need to Know to Get Started with RLSAs

By |September 11th, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

RLSAs or Remarketing Lists for Search Ads are a very effective way of using remarketing-like targeting; yet doing it on search instead of the display network.

While this tactic is very effective, it is highly under utilized by many marketers and rarely talked about in PPC circles even though it is built right into Google […]

4 09, 2014

Join Wordstream, SpyFu, and Brad Geddes for a Free Keyword Roundtable Webinar

By |September 4th, 2014|PPC Marketing Blog|0 Comments

Mike (the CEo of SpyFu), Jaclyn (stratedgies at Wordstream) and myself are going to do a roundtable discussion on everything keywords.
It’s a free workshop that anyone can attend.
Some of the topics that are sure to come up are:

Hacks to work around the recent death of exact and phrase match
Is phrase match dead? […]

21 08, 2014

Learn How to Build and Manage a Community With Matt Umbro Part 2

By |August 21st, 2014|Marketing Nirvana, PPC Marketing Blog|0 Comments

Matt Umbro (the founder of PPCChat) and I did two Marketing Nirvana shows on building communities in your spare time. The first show aired on August 4, 2014, and the second show just aired and is now available for download.

You can read more about the two shows here.

The first show goes into starting […]

19 08, 2014

Early Bird Pricing for the Advanced AdWords Workshop in NYC Ends Next Week

By |August 19th, 2014|Conferences, PPC Marketing Blog|0 Comments

SMX East is quickly approaching, so if you’d like to attend the Advanced AdWords Workshop, it’s best to register now while the Early Bird Pricing is in effect. This low price will end on August 29th.

The event will be held at SMX East in New York on September 29, 2014.

You can use discount […]

15 08, 2014

AdWords is Forcing Variation Match Upon You–This is Why it’s a Terrible Idea

By |August 15th, 2014|Google AdWords, PPC Marketing Blog|28 Comments

Google just announced that all exact match and phrase matched words will be treated as ‘variation’ or ‘near’ match starting in September.

I want to show you why this is an absolutely terrible idea if Google does not let you opt out of this (which it does today).
What is Variation Match?
If you are unfamiliar with […]