PPC Marketing Blog

19 05, 2015

Last Chance to Register for the SMX Advanced Seattle AdWords Workshop

By |May 19th, 2015|PPC Marketing Blog, Speaking Events|0 Comments

We’ll be hosting a full-day intensive workshop on AdWords in Seattle on June 4th. You can see the full details
here.

This is our last workshop before the summer starts. The next workshop after this one will be in New York on September 28th.

We sold out all but one event last year; so if you […]

5 05, 2015

Last Chance to Register for the London AdWords Workshop

By |May 5th, 2015|PPC Marketing Blog, Speaking Events|0 Comments

The SMX Advanced AdWords Workshops have occurred all over the world; but we’ve never held one in London – until this year.

We’ll be hosting a full-day intensive workshop on AdWords in London on May 19th. You can see the full details here.

The only other event we’re hosting until the fall is the SMX […]

14 04, 2015

The Complete AdWords Audit Part 12: Google Shopping Campaigns

By |April 14th, 2015|Google AdWords, PPC Marketing Blog|9 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy, Testing and the Lin-Rodnitzky Ratio.
 

If you’re retailer, Google Shopping is one of the […]

31 03, 2015

Last Chance to Register for the Bologna Italy AdWords Workshop

By |March 31st, 2015|PPC Marketing Blog, Speaking Events|0 Comments

The second European AdWords Workshop of 2015 will be in Bologna Italy on April 16th. The event will take place the day before ADworld Experience.

You want to attend, please register soon.

Here’s where we’ll be next:

April 16th: Bologna, Italy
May 19th, London, UK
June 4th, Seattle
Entire 2015 Schedule

We sold out all but one event last year; so […]

3 03, 2015

Last Chance to Register for the Munich Germany AdWords Workshop

By |March 3rd, 2015|PPC Marketing Blog, Speaking Events|0 Comments

The first European AdWords Workshop of 2015 will be in Munich Germany on March 16th. The event is almost sold out; so if you want to attend, please register soon.

Our next two events are in Europe. Here’s where we’ll be next:

March 16th: Munich, Germany
April 16th: Bologna, Italy
May 19th, London, UK
June 4th, Seattle
Entire 2015 Schedule

We […]

24 02, 2015

How to Work with Legal & Brand Management For Better Ad Testing

By |February 24th, 2015|PPC Marketing Blog|2 Comments

This post originally appeared on the adAlysis ad testing blog. 
Many marketers must submit all their ads to a legal and/or corporate branding team for approval before they are allowed to use them in a PPC account. These departments can often be bottlenecks to ad testing.

If you aren’t working well with legal and/or branding; then […]

17 02, 2015

Last Chance to Register for the San Jose AdWords Workshop

By |February 17th, 2015|PPC Marketing Blog, Speaking Events|0 Comments

The first AdWords Workshop of 2015 will be in San Jose, California on March 2nd. The event is almost sold out; so if you want to attend, please register soon.

We will also spend some time in Europe in the first part of 2015. Here’s where we’ll be next:

March 2nd: San Jose, California
March 16th: Munich, […]

10 02, 2015

How Ad Rotation Affects Your AdWords Ad Testing

By |February 10th, 2015|PPC Marketing Blog, Testing|0 Comments

This post originally appeared on the adAlysis ad testing blog.  
If you have multiple ads in an ad group; your ad rotation settings will determine how often each ad is displayed. Based upon how you are testing and your favorite metrics, you should consider the rotation setting you are using and how that affects your […]

5 02, 2015

Navigate the 2014 PPC Changes with Joe Kerschbaum

By |February 5th, 2015|PPC Marketing Blog|0 Comments

In 2014 there were a lot of changes in both AdWords and Bing. Some of these changes greatly affected PPC (such as close variants), others were fantastic new features (such as free call tracking and ad customizers), and and others were nice minor enhancements (such as affinity audiences) if you know that they exist.

To […]

29 01, 2015

The Best Ads Testing Metrics for Lead Generation Campaigns

By |January 29th, 2015|PPC Marketing Blog, Testing|3 Comments

This post originally appeared on the adAlysis ad testing blog.
There are many metrics you can test by; however, the best testing metrics for determining success vary by industry.

Often the lead generation industry is lumped together as a type of advertising campaign: just get me leads. It should not be classified this way. Within lead […]