PPC Marketing Blog

24 04, 2017

The AdWords Seminars are Headed to London

By |April 24th, 2017|PPC Marketing Blog, Speaking Events|0 Comments

We’ll be putting on an AdWords Seminar in conjunction with SMX London on May 22.

If you’d like to join us; but can’t make it to California, here’s some other places we’ll be this year.

March 13, Munich Germany
March 20, San Jose, CA
May 22, London England
June 12, Seattle, WA
October 23, New York City, NY

As usual, we’ve […]

2 03, 2017

We’re Headed to San Jose for an AdWords Seminar

By |March 2nd, 2017|PPC Marketing Blog, Speaking Events|0 Comments

We’ll be putting on an AdWords Seminar in conjunction with SMX West on March 13th.

If you’d like to join us; but can’t make it to California, here’s some other places we’ll be this year.

March 13, Munich Germany
March 20, San Jose, CA
May 22, London England
June 12, Seattle, WA
October 23, New York City, NY

As usual, we’ve […]

16 02, 2017

Join Us for an AdWords Seminar in Munich

By |February 16th, 2017|PPC Marketing Blog, Speaking Events|0 Comments

We’ll be putting on an AdWords Seminar in conjunction with SMX Munich on March 13th.

If you’d like to join us; but can’t make it to Germany, here’s some other places we’ll be this year.

March 13, Munich Germany
March 20, San Jose, CA
May 22, London England
June 12, Seattle, WA
October 23, New York City, NY

As usual, we’ve […]

24 01, 2017

The 2017 AdWords Seminar Schedule Is Now Out

By |January 24th, 2017|PPC Marketing Blog, Speaking Events|0 Comments

We just published the 2017 schedule for the AdWords Seminars. Here is where we’ll be in 2017:

March 13, Munich Germany
March 20, San Jose, CA
May 22, London England
June 12, Seattle, WA
October 23, New York City, NY

As usual, we’ve changed up the topics based upon the hottest trends and techniques you need to know in paid […]

13 01, 2017

Free Webinar: Cracking Google’s Black Box: How to Increase Your Quality Score

By |January 13th, 2017|PPC Marketing Blog|0 Comments

Quality Score is an important component of managing any PPC account as it can dramatically affect your ad display, positions, and CPCs.

To help you understand quality scores and how to increase them, Finch & Brad Geddes will be presenting a webinar that covers:

Quality Score overview
How it affects your ad display
The factors of Quality Score
How […]

28 12, 2016

The Complete AdWords Audit Part 15: Audiences

By |December 28th, 2016|Google AdWords, PPC Marketing Blog|2 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy, Testing, the Lin-Rodnitzky Ratio, Google Shopping Campaigns, Bid Management and Landing Pages
 
I’m thinking more “audiences” […]

25 10, 2016

Join Us for a Live Webinar on How to Transition to ETAs like a Pro

By |October 25th, 2016|PPC Marketing Blog|0 Comments

Google’s new Expanded Text Ad format is a chance to re-imagine your ads.

It’s also a chance to become completely overwhelmed with the amount of work that needs to be done in a short amount of time.

Acquisio & AdAlysis will be hosting a webinar that will help you walk through:

The transition
Techniques for upgrading
Common mistakes to […]

18 10, 2016

Join Us for a Free Webinar on Ad Testing

By |October 18th, 2016|PPC Marketing Blog|0 Comments

Facebook ads, ETAs, paid search ads, display ads, and any other ad format relies on a process for great testing:

Testing ideas
Hypothesis
Data metrics
Statistical significance
Taking action
Insights

In this webinar, we’ll cover ad testing with Facebook, how to test in paid search, and testing metrics and processes that can be used across any platforms.

Enjoy this free webinar brought to […]

30 08, 2016

The Last AdWords Workshop of 2016 will be in New York City

By |August 30th, 2016|Conferences, PPC Marketing Blog|0 Comments

The Advanced AdWords Workshops are full day intensive learning events taught by Brad Geddes to ensure you are getting the most out of your AdWords accounts.

This will be our 10th year of hosting workshops, and each year we revamp the agenda based upon AdWords changes and user feedback.

The last workshop of 2016 will be […]

14 06, 2016

Please Join Us for a Free Webinar on Scientific Ad Testing

By |June 14th, 2016|PPC Marketing Blog|0 Comments

There are several ways to test ads:

A/B Testing
Pattern Testing
Label testing
And more

And then you need to:

Determine winner and loser metrics
Segment your ad tests
Determine minimum data
Determine maximum data
Ensure you are confident in the results

All of these decisions are assuming that you’re testing and have ad ideas to test – the brainstorm of what to test is […]