PPC Marketing Blog

25 10, 2016

Join Us for a Live Webinar on How to Transition to ETAs like a Pro

By |October 25th, 2016|PPC Marketing Blog|0 Comments

Google’s new Expanded Text Ad format is a chance to re-imagine your ads.

It’s also a chance to become completely overwhelmed with the amount of work that needs to be done in a short amount of time.

Acquisio & AdAlysis will be hosting a webinar that will help you walk through:

The transition
Techniques for upgrading
Common mistakes to […]

18 10, 2016

Join Us for a Free Webinar on Ad Testing

By |October 18th, 2016|PPC Marketing Blog|0 Comments

Facebook ads, ETAs, paid search ads, display ads, and any other ad format relies on a process for great testing:

Testing ideas
Hypothesis
Data metrics
Statistical significance
Taking action
Insights

In this webinar, we’ll cover ad testing with Facebook, how to test in paid search, and testing metrics and processes that can be used across any platforms.

Enjoy this free webinar brought to […]

30 08, 2016

The Last AdWords Workshop of 2016 will be in New York City

By |August 30th, 2016|Conferences, PPC Marketing Blog|0 Comments

The Advanced AdWords Workshops are full day intensive learning events taught by Brad Geddes to ensure you are getting the most out of your AdWords accounts.

This will be our 10th year of hosting workshops, and each year we revamp the agenda based upon AdWords changes and user feedback.

The last workshop of 2016 will be […]

14 06, 2016

Please Join Us for a Free Webinar on Scientific Ad Testing

By |June 14th, 2016|PPC Marketing Blog|0 Comments

There are several ways to test ads:

A/B Testing
Pattern Testing
Label testing
And more

And then you need to:

Determine winner and loser metrics
Segment your ad tests
Determine minimum data
Determine maximum data
Ensure you are confident in the results

All of these decisions are assuming that you’re testing and have ad ideas to test – the brainstorm of what to test is […]

7 06, 2016

The Complete AdWords Audit Part 14: Landing Pages

By |June 7th, 2016|Google AdWords, PPC Marketing Blog|0 Comments

This is a continuation of the AdWords Audit Series. You can see previous parts here: Introduction, Goal setting, Measurement, Campaign Settings & Bid Adjustments, Ad Extensions, Impression Share & Auction Insights, Quality Score, Account Structure, Keywords & Match Types, Ad Copy, Testing, the Lin-Rodnitzky Ratio, Google Shopping Campaigns and Bid Management
 
“If you look at […]

2 06, 2016

This is the Last Chance to Register for the Seattle Advanced AdWords Workshop

By |June 2nd, 2016|Conferences, PPC Marketing Blog|0 Comments

The Advanced AdWords Workshops are full day intensive learning events taught by Brad Geddes to ensure you are getting the most out of your AdWords accounts.

This will be our 10th year of hosting workshops, and each year we revamp the agenda based upon AdWords changes and user feedback.

We’ll be hosting a full day workshop […]

31 05, 2016

How Is Voice Search Going To Change The World Of Advertisers?

By |May 31st, 2016|PPC Marketing Blog|0 Comments

Speculation about the impact of voice on digital marketing is running rampant these days, especially as it relates to search by voice input specifically.

Google and Bing have laid the groundwork for voice input: Google has the microphone button on desktop and on its mobile apps. Bing has the microphone input through Cortana on the […]

24 05, 2016

Join us for an In-Depth Webinar on Quality Score

By |May 24th, 2016|PPC Marketing Blog|0 Comments

We’re joining the Acquisio team for an in-depth look at Quality Score that’s open to anyone on June 2nd.

There’s a few topics we’ll cover in the webinar.
Quality Score Importance
Quality Score is one of the most important and least important numbers in your AdWords account at the same time.

When its bad, it is a very […]

3 05, 2016

This is the Last Chance to Register for the London Advanced AdWords Workshop

By |May 3rd, 2016|Conferences, PPC Marketing Blog|0 Comments

The Advanced AdWords Workshops are full day intensive learning events taught by Brad Geddes to ensure you are getting the most out of your AdWords accounts.

This will be our 10th year of hosting workshops, and each year we revamp the agenda based upon AdWords changes and user feedback.

We’ll be hosting a full day workshop […]

6 04, 2016

Join us for PPC Rockstars Tomorrow

By |April 6th, 2016|PPC Marketing Blog|0 Comments

PPC Rockstars is a great weekly podcast by David Szetela on anything and everything PPC related.

Tomorrow, Brad Geddes is going to be a guest on PPC Rockstars and chat about:

Quality Score (reverse engineering the various factors)
The right hand side rail changes
The death of phrase match and the rise of broad match
And a few other […]