Certified Knowledge | Site Wide Activity http://certifiedknowledge.org/activity/feed Site Wide Activity Feed Wed, 22 Feb 2012 21:21:49 +0000 http://buddypress.org/?v=1.5.3.1 en http://certifiedknowledge.org/blog/4-reasons-why-the-ppc-management-click-funnel-strategy-is-a-lie/#comment-2654 bjorn commented on the post, 4 reasons why the PPC management click funnel strategy is a lie, on the site Certified Knowledge http://certifiedknowledge.org/blog/4-reasons-why-the-ppc-management-click-funnel-strategy-is-a-lie/#comment-2654 Wed, 22 Feb 2012 21:21:49 +0000 bjorn commented on the post, 4 reasons why the PPC management click funnel strategy is a lie, on the site Certified Knowledge Thanks for the comments, it was meant to be thought-provoking :)

There is no dispute that there is a relationship between keywords in the click funnel, the challenge is how repetitive those relationships are […]

]]> http://certifiedknowledge.org/siteforums/topic/targeting-top-3-positions/ property started a new topic Targeting top 3 positions in the forum Google AdWords http://certifiedknowledge.org/siteforums/topic/targeting-top-3-positions/ Wed, 22 Feb 2012 16:13:20 +0000 property started a new topic Targeting top 3 positions in the forum Google AdWords: The 'Top vs Side' data is an eye opener. Apart from much higher CTR, I have many instances where the Avg. CPC on the top is actually lower than on the side.

I am assuming this is due to some auctions where […]

]]> http://certifiedknowledge.org/activity/p/3288/ IncentiVentas changed their profile picture http://certifiedknowledge.org/activity/p/3288/ Wed, 22 Feb 2012 14:51:44 +0000 IncentiVentas changed their profile picture

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]]> http://certifiedknowledge.org/activity/p/3287/ IncentiVentas posted an update: I have a new customer that is not using the Google Analytics […] http://certifiedknowledge.org/activity/p/3287/ Wed, 22 Feb 2012 14:48:55 +0000 IncentiVentas posted an update I have a new customer that is not using the Google Analytics Tool.
They are asking me for the gclid code to set up the tracking of the ads.
As far as I know the gclid is not a unique code, it is changing all the time.
My understanding is that any Analytics Tools should be able to track ads from AdWords without using a custom tag.
Is this correct?
My guess is that one option is to change the configuration on AdWords from auto-tagging to manual tagging and set up a unique tag for each ad.
What are your suggestions?
Thanks a lot,

Luis

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]]> http://certifiedknowledge.org/siteforums/topic/unable-to-join-free-trial#post-1951 gmanning posted on the forum topic Unable to Join Free Trial in the forum Bugs & Issues http://certifiedknowledge.org/siteforums/topic/unable-to-join-free-trial#post-1951 Wed, 22 Feb 2012 13:49:17 +0000 gmanning posted on the forum topic Unable to Join Free Trial in the forum Bugs & Issues: Thanks Brad, I sent in a support request over the weekend. I'll wait to hear back, thanks!

]]> http://certifiedknowledge.org/blog/4-reasons-why-the-ppc-management-click-funnel-strategy-is-a-lie/#comment-2653 brad commented on the post, 4 reasons why the PPC management click funnel strategy is a lie, on the site Certified Knowledge http://certifiedknowledge.org/blog/4-reasons-why-the-ppc-management-click-funnel-strategy-is-a-lie/#comment-2653 Wed, 22 Feb 2012 12:51:43 +0000 brad commented on the post, 4 reasons why the PPC management click funnel strategy is a lie, on the site Certified Knowledge I didn't know you were building a tool - nice.

My dispaly goals change a lot, but when buying display (either GDN or even CPM); I'll often measure these items:

Sales directly from display
Changes in direct […]

]]> http://certifiedknowledge.org/blog/4-reasons-why-the-ppc-management-click-funnel-strategy-is-a-lie/#comment-2652 davidrothwell commented on the post, 4 reasons why the PPC management click funnel strategy is a lie, on the site Certified Knowledge http://certifiedknowledge.org/blog/4-reasons-why-the-ppc-management-click-funnel-strategy-is-a-lie/#comment-2652 Wed, 22 Feb 2012 12:44:29 +0000 davidrothwell commented on the post, 4 reasons why the PPC management click funnel strategy is a lie, on the site Certified Knowledge I agree - its a great, thought-provoking post :-)

There's an analogy with Display Campaigns here also, that by increasing your scale through Search you get to a point where you just can't buy any more traffic […]

]]> http://certifiedknowledge.org/blog/4-reasons-why-the-ppc-management-click-funnel-strategy-is-a-lie/#comment-2651 brad commented on the post, 4 reasons why the PPC management click funnel strategy is a lie, on the site Certified Knowledge http://certifiedknowledge.org/blog/4-reasons-why-the-ppc-management-click-funnel-strategy-is-a-lie/#comment-2651 Wed, 22 Feb 2012 12:30:20 +0000 brad commented on the post, 4 reasons why the PPC management click funnel strategy is a lie, on the site Certified Knowledge I think it's important for everyone to think through this - hence why I was happy to let Bjorn bring it up.

I work with some companies where this is 100% true. They must convert the visitor on the 1st click - […]

]]> http://certifiedknowledge.org/siteforums/topic/unable-to-join-free-trial#post-1950 brad posted on the forum topic Unable to Join Free Trial in the forum Bugs & Issues http://certifiedknowledge.org/siteforums/topic/unable-to-join-free-trial#post-1950 Wed, 22 Feb 2012 12:20:19 +0000 brad posted on the forum topic Unable to Join Free Trial in the forum Bugs & Issues: Sorry about that. Can you please send an email to support and they will figure out the issue?

We've been making the membership pages easier to read and user friendly, so its possible there's some call that's […]

]]> http://certifiedknowledge.org/blog/4-reasons-why-the-ppc-management-click-funnel-strategy-is-a-lie/#comment-2650 davidrothwell commented on the post, 4 reasons why the PPC management click funnel strategy is a lie, on the site Certified Knowledge http://certifiedknowledge.org/blog/4-reasons-why-the-ppc-management-click-funnel-strategy-is-a-lie/#comment-2650 Wed, 22 Feb 2012 10:50:46 +0000 davidrothwell commented on the post, 4 reasons why the PPC management click funnel strategy is a lie, on the site Certified Knowledge Back in 2006 I had an "interesting" experience where I deleted (you couldn't pause keywords back then) all the non-converting keywords that were in an eCommerce account which was doing very well selling TV's […]

]]> http://certifiedknowledge.org/siteforums/topic/unable-to-join-free-trial/ gmanning started a new topic Unable to Join Free Trial in the forum Bugs & Issues http://certifiedknowledge.org/siteforums/topic/unable-to-join-free-trial/ Wed, 22 Feb 2012 00:55:34 +0000 gmanning started a new topic Unable to Join Free Trial in the forum Bugs & Issues: I've tried several browsers and credit cards and I get the same error each time:

Please enter Credit Card Number
Invalid Expiration Date - Month
Invalid Expiration Date - Year
Please enter Credit Card […]

]]> http://certifiedknowledge.org/siteforums/topic/tracking-ad-creatives#post-1948 Martin Roettgerding posted on the forum topic Tracking Ad Creatives in the forum Google AdWords http://certifiedknowledge.org/siteforums/topic/tracking-ad-creatives#post-1948 Tue, 21 Feb 2012 19:11:25 +0000 Martin Roettgerding posted on the forum topic Tracking Ad Creatives in the forum Google AdWords: You can add a column on the ads tab in the interface to display ad ids. Depending on how far you want to go you can also download everything to Excel and recombine the data using VLOOKUP or you can use the API to […]

]]> http://certifiedknowledge.org/siteforums/topic/tracking-ad-creatives#post-1947 mgohil posted on the forum topic Tracking Ad Creatives in the forum Google AdWords http://certifiedknowledge.org/siteforums/topic/tracking-ad-creatives#post-1947 Tue, 21 Feb 2012 16:45:30 +0000 mgohil posted on the forum topic Tracking Ad Creatives in the forum Google AdWords: Quick question around this - using valuetrack {creative} parameter, the URL would be - http://www.example.com/?creative=599041118 - so how do I know what the ad text is for id 599041118?

]]> http://certifiedknowledge.org/siteforums/topic/how-does-optimize-for-clicks-work-with-cpa-bidding#post-1946 Martin Roettgerding posted on the forum topic How does 'optimize for clicks' work with CPA bidding? in the forum Google AdWords http://certifiedknowledge.org/siteforums/topic/how-does-optimize-for-clicks-work-with-cpa-bidding#post-1946 Tue, 21 Feb 2012 16:21:20 +0000 Martin Roettgerding posted on the forum topic How does 'optimize for clicks' work with CPA bidding? in the forum Google AdWords: I actually wanted to reply to the migration to 'optimize for conversions' issue, but it turned into a blogpost ;) It's about the math behind this thing: […]

]]> http://certifiedknowledge.org/siteforums/topic/excessive-use-of-broad-keywords#post-1945 brad posted on the forum topic Excessive Use of Broad Keywords? in the forum Google AdWords http://certifiedknowledge.org/siteforums/topic/excessive-use-of-broad-keywords#post-1945 Tue, 21 Feb 2012 14:57:16 +0000 brad posted on the forum topic Excessive Use of Broad Keywords? in the forum Google AdWords: That really depends on the industry.

For instance; lets go back to the show example above:

Tennis shoes
Nike tennis shoes
Addidas tennis shoes
slip on tennis shoes
canvas tennis shoes
green tennis […]

]]> http://certifiedknowledge.org/siteforums/topic/excessive-use-of-broad-keywords#post-1944 gmanning posted on the forum topic Excessive Use of Broad Keywords? in the forum Google AdWords http://certifiedknowledge.org/siteforums/topic/excessive-use-of-broad-keywords#post-1944 Tue, 21 Feb 2012 13:58:05 +0000 gmanning posted on the forum topic Excessive Use of Broad Keywords? in the forum Google AdWords: Thanks Brad, I have been implementing modified broads across the account. The structure/organization itself needs work. I've been adding negatives for the phrase/exacts to the ad groups with the broads I […]

]]> http://certifiedknowledge.org/siteforums/topic/excessive-use-of-broad-keywords#post-1943 brad posted on the forum topic Excessive Use of Broad Keywords? in the forum Google AdWords http://certifiedknowledge.org/siteforums/topic/excessive-use-of-broad-keywords#post-1943 Tue, 21 Feb 2012 13:05:57 +0000 brad posted on the forum topic Excessive Use of Broad Keywords? in the forum Google AdWords: If your broad match words are stealing your phrase/exact match impressions - then you have an organizational issue.

First off - if you don't know about modified broad match - read this […]

]]> http://certifiedknowledge.org/siteforums/topic/how-does-optimize-for-clicks-work-with-cpa-bidding#post-1942 brad posted on the forum topic How does 'optimize for clicks' work with CPA bidding? in the forum Google AdWords http://certifiedknowledge.org/siteforums/topic/how-does-optimize-for-clicks-work-with-cpa-bidding#post-1942 Tue, 21 Feb 2012 12:58:59 +0000 brad posted on the forum topic How does 'optimize for clicks' work with CPA bidding? in the forum Google AdWords: I use ACE for two reasons:

1. To sometimes (depends on the ad group/keyword profitability) show the test ads 20-30% of the time. Something rotation can't do.
2. With ACE, I create a new experimental ad group […]

]]> http://certifiedknowledge.org/siteforums/topic/how-does-optimize-for-clicks-work-with-cpa-bidding#post-1941 property posted on the forum topic How does 'optimize for clicks' work with CPA bidding? in the forum Google AdWords http://certifiedknowledge.org/siteforums/topic/how-does-optimize-for-clicks-work-with-cpa-bidding#post-1941 Tue, 21 Feb 2012 12:27:59 +0000 property posted on the forum topic How does 'optimize for clicks' work with CPA bidding? in the forum Google AdWords: Can you elaborate on what you mean by:

I’ve really gone to using ACE for testing ads in a CPA campaign because of some problems I’ve had.

Presumably you use ACE to control Ad rotation? But then that can be […]

]]> http://certifiedknowledge.org/siteforums/topic/tracking-ad-creatives#post-1940 mgohil posted on the forum topic Tracking Ad Creatives in the forum Google AdWords http://certifiedknowledge.org/siteforums/topic/tracking-ad-creatives#post-1940 Tue, 21 Feb 2012 09:35:32 +0000 mgohil posted on the forum topic Tracking Ad Creatives in the forum Google AdWords: Many thanks for the quick replies and pointing me in the right direction. I'll try the value track method.

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