Leslie Clark, Marketing
Leslie Clark began her online marketing career in 2001 when she took partnership in a freight transportation company. Discovering that traditional marketing methods were not returning an adequate investment for the company, she quickly moved to online advertising channels. Leslie used paid and organic search, CPM, and email blasts to drive traffic to a uniquely designed website that featured a consumer focused online ordering system. The website technology was a pioneer for the transportation industry at the time, and has since become industry par.
In 2005, Leslie began offering marketing consulting services to small and medium sized enterprises in both traditional and online marketing environments. Although Leslie’s services were customized to the client, her primary focuses were UI/UE research and design, website development, and online media buys.
Leslie joined LocalLaunch In 2006 as an SEM Product Manager. With her experience and background in site development and design, Leslie was an ideal candidate for managing the micro-website and data distribution products. Her responsibilities included defining new functionality and features, coordinating visual redesign and information/interaction design, and maximizing site conversions.
- SEMPO (Search Engine Marketing Professional Organization)
- AMA (American Marketing Association)